13 Things to Learn from Tribes by Seth Godin

Key Insights

1. People are increasingly dissatisfied with working for a paycheck.

2. More and more people are opting for jobs that provide them with meaningful work.

3. The innovative idea and the ability to communicate it are key to tribe formation. If a leader can translate an idea into a goal and give prospective members of the tribe the tools to communicate about the goal, a change to the status quo is inevitable.

4. The size of the tribe is unimportant. Communication and a shared goal are paramount to a successful tribe.

5. Change is both good and desired in the marketplace.

6. The efficiency of the old factory model is a fine quality for a stable environment. But modern markets are not stable, so new responsive models are needed in most industries.

7. Leaders force change; they don’t wait to reach the top of a corporate hierarchy to do so.

8. Truly revolutionary ideas are not always the ones that emerge first.

9. The best innovations come from people who managed to subdue their fears of rejection and communicate their bold and unconventional ideas.

10. Reacting and responding are not the same thing. Reactions are often instinctive and rash, whereas responses are thoughtful and calculated according to outside forces.

11. Managers react; leaders respond.

12. Playing it safe is too risky in a market that craves change.

13. There are so many advantages and opportunities for potential leaders to innovate that it would be a waste to settle for the status quo.

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